The role of influencers in societal impact campaigns

The line between influencer and activist can be a blurry one – we only have to look at the recent news of Mo Farah and Bowelbabe to see the impact their personal struggles have had on society at large. From reaching a wide and targeted audience to informing them of a good cause and simply getting the word out there, there are a number of ways organisations can benefit from having an influencer marketing strategy in place.

Just how spokespeople add legitimacy and relevance to a brand, influencers can help signal to people that your cause is an important one from a resource they already trust. This is especially helpful for a new campaign or initiative that doesn’t yet have a direct line to the audience they’d like to reach through a trusted source.

As well as conventional partnerships, influencers can use their platforms to raise awareness of issues close to their heart and engage their audience in a more natural way. Working with an influencer that is relevant to your campaign can be more important than reach when you are trying to create impact.

In today’s digital age, there are thousands of influencers you can partner with when it comes to your social impact brief. However, it’s incredibly important to choose the right influencer as authenticity is key. At MMC, we’ve learnt that choosing the right influencer is far more important than choosing the biggest or most popular. And we’re incredibly lucky to have worked with some of the best influencers around, who have used their platforms to spotlight our life changing work.

Here are some of our favourites