MMC is a specialist agency based in London, working closely with forward thinking organisations to engage a wide range of culturally diverse audiences.
See how we can help you increase the saliency of your campaigns.
Enhance your campaign effectiveness
MMC has an expert and agile team that specialises in helping brands understand the multicultural landscape in the UK and how best to reach and engage culturally diverse communities.
We have extensive experience of working with government, public and charity sector organisations.
Clients value our in-depth consumer insight into a wide range of Black, Asian and Minority Ethnic (BAME) audiences and our ability to connect with communities through media and other channels at a grassroots level.
Helping you avoid the pitfalls
Meet the team
We have all been working in the multicultural marketing space throughout our careers and are passionate about engaging BAME audiences that are traditionally deemed as ‘hard to reach’.
Patricia Macauley
Founder & Director
Founder & Director
Sonali Morjaria
Cultural Account Director
Cultural Account Director
Kreshany Manoharajah
Cultural Manager
Cultural Manager
Salea Amin
Cultural Consultant
Cultural Consultant
MMC collaborates with other experts to bring key messages to life and help us achieve the best results for you. We are also used to working in an integrated way with other agencies to deliver solutions for our clients.
“MMC are absolute experts in their field and a great partner agency to work with. We always look to engage them for briefs which require any level of cultural understanding or engagement – they are professional, friendly and focused on the end goal.”
Julia Bainbridge – Director, freuds
About the founder
MMC was set up in 2012 by Patricia Macauley, who has a wealth of insight into the behaviours and attitudes of multicultural audiences. She has extensive campaign experience in multicultural marketing and PR and has featured in Marketing’s Power 100 Next Generation list.
Patricia has played an integral role in leading government communications on how to reach and engage BAME audiences through high profile behaviour change campaigns such as addressing cultural barriers to early diagnosis of cancer, encouraging take up of early years education, tackling FGM and modern slavery.
She has a passion for ensuring that brands understand how to create truly inclusive campaigns and recognise when bespoke approaches are needed.
Patricia strongly believes that brands that go the extra mile to take into consideration cultural nuances and subtleties are the brands that stand a good chance of changing behaviour and having the competitive edge.
Who we’ve worked with
Practical insight-led campaigns
MMC goes the extra mile to take carefully crafted messages into the heart of BAME communities with our insight-led creative ideas and relationships with grassroots networks.
Our overriding approach is always simple to stimulate engagement and encourage behaviour change. We work closely with our clients and partner agencies to deliver these campaigns.
